If a customer isnt fully satisfied with each and every aspect of the four areas, then put quite simply, the designer wont make a sale.
A designer may chat about these areas after they have finished the market demonstration. He may say:
Now there are four areas that I need to get right for you today I need to find a door that youre happy with something you can see yourself living withfor many years to come. I also need to show you examples of the sort of quality you can expect from ourkitchens. If you dont really like one of the doors please tell me in that case theres no point in me continuing to design the kitchen then. If youre happy with the door chosen & the quality well then design the kitchen together, pricing it up afterwards if youre happy with everything. Now Ill be completely up-front with you if youre happy with everything including the price, Ill then ask for your business. We dont do pressure as I mentioned earlier Im employed by the company and you can always come back to us, but as Ive travelled for over 100 miles Id be a mug if I didnt ask for your business is that OK with you?
Most peoples answer to this onslaught might well be, You can if you want, but as I said earlier Im not making a decision today.
To this the kitchen designer would then probably say, Thats fine. No problem. Its just my job to ask!
However, what the designers done here is put the thought into the customers mind.
Maybe just maybe now they would consider making a decision on the day if they were happy with everything including the price.
As the designer has a first view of the kitchen, he also asks questions like, So what do you like about your present kitchen? How do you find the wear-and-tear? What kind of door would you prefer? During this process, the designer is also looking for clues as to what kind of lifestyle the owners have. He will be wondering to himself if the owners might have any dogs or children that might dictate the type of kitchen door required. He will also be looking for clues as to how much the customer might be able to afford, and whether or not it might be appropriate to pitch finance.
Once the kitchen designer has established to himself the style of door that the customer is looking for and the price that they are willing to pay, that means its time to start selling door to the customer!
The designer will go out to his car and take a bag of kitchen door samples into the house- but only the ones that he wants you to see!
Hell begin by taking out a couple of doors that he knows you wont like. Then hell suddenly hit you with the one that he wants you to pick.
This is the door that has all the characteristics that the customer wants its the right colour, style and quality, but more importantly the designer already knows that he can design a kitchen in it within the customers budget. Once the customer has ensured the designer that theyre very happy with that particular door, the designer puts the rest of the doors away and leaves the one sample door out. Its then time to move onto quality.
The designer will have already brought into the house some samples that indicate the quality of the kitchen construction. Samples such as a small drawer, a hinge, a piece of worktop and a selection of handles. Its easy for the designer to compare the quality of the kitchen that he is demonstrating with scare stories in the press. One small example is the designer handing over the sample drawer to the lady of the house. She drops the drawer down to a low level and says something like, Wow! Feel the weight of that! This is one of the reasons that it isnt generally too difficult to convince the customer that the quality offered is excellent.
Once the designer has finished designing the kitchen itself, he has to sell the concept to the customer. If the customer has given a low budget initially, its then up to the designer to sell a design to the customer according to how much they can afford to spend. Assuming that the customer is then very happy with the way the door looks, the quality offered in the kitchen and the design itself, its then down to the final part of the jigsaw the price. The designer then has a whole set of new skills up his sleeve in order to present the price effectively read on!
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